— REVENUE OPERATIONS EXECUTIVE
Jelena
Arnold
I build RevOps functions that actually get adopted
Systems fail without alignment. Most operators know the systems. I teach the internal alignment skills that make them work.
The Rosetta — A RevOps translation tool
15+
Years in RevOps & GTM. Across a 20+ year career that spans marketing, finance, sales, post-sales, retention, and operations. I’ve sat in every seat at the GTM table.
11 years
Of executive tenure starting at Z57 across 2 acquisitions, leading M&A integrations, merging systems, and running acquired brands independently under one operational structure
2026
RevOpsAF Speaker · From SalesOps to RevOps: A People-First Playbook for Organizational Transformation · Roundtable Facilitator: All Things Career Growth — Hiring and Scaling
24
Person org built from 6 siloed individuals into a Structured Client Operations function with full leadership layers, promotion tracks, and a talent pipeline
Every function, finally fluent
The Translation Layer
The Translation Layer is my fractional and advisory RevOps practice — built for B2B SaaS companies whose GTM functions have the pieces but can't get them to move together. Engagements are scoped and selective.
— WHAT I DO
RevOps is not systems administration.
It's organizational translation.
01
Build & Scale RevOps Functions
From zero to a fully operating GTM engine. Lifecycle design, forecasting governance, shared goals across sales, marketing, CS, and finance — and the alignment infrastructure that makes all of it hold when the business scales.
02
GTM Alignment & Cross-Functional Alignment
Each GTM function speaks a different language. I'm the layer that makes them coherent. Not just aligned on paper — aligned in practice, around the same data, the same priorities, and the same definition of winning.
03
Behavioral Pattern Recognition & Influence
The systems get built. Then nothing moves. I teach operators how to read the behavioral patterns driving every stakeholder in the room — and build a specific plan to get them to act. This is what The Rosetta is built on.